Public Relations Committee

Public Relations Group Vision

To become the most credible and influential communication platform in the field of cosmetic safety, promoting a safe, transparent, and sustainable industry environment, reassuring the public, fostering honest industry development, and giving the association a voice on the international stage.

🎯 Public Relations Group Mission

1. Convey Trust: Based on science and regulations, translate professional knowledge into easily understandable messages for the public.

2. Connect the Industry: Assist members in providing compliant and positive communication support to the public and media.

3. Enhance Public Awareness: Enhance consumer understanding of cosmetic safety through education, events, and digital content.

4. Promote International Exchange: Connect global associations, academia, and regulatory bodies, aligning with international standards and trends.

5. Crisis Management: Respond quickly in risk events or controversies to maintain the credibility of the association and the industry.

💎 Public Relations Team Core Values

• Professionalism: Ensuring accurate and credible information based on professional knowledge.

• Transparency: Providing open and impartial information to the public, ensuring they have clear access to cosmetic safety information.

• Innovation: Utilizing digital tools, media, and new technologies for effective communication.

• Collaboration: Uniting industry, academia, government, and international partners to jointly promote safety.

• Accountability: Taking responsibility during crises and challenges to protect the association’s and industry’s image.